trusted

In the digital era, trust is the key to influence.
TRUSTed explores the new paths in communication. TRUSTed is powered by JIN, the digital influence agency.

Why are influencers integral for connecting brands and consumers?

Despite the crisis, Influencer Marketing is on the rise. Influencers have become a permanent part of brand marketing campaigns, which may in fact have been propelled by the crisis. What can they bring to brands and consumers? What is the relationship between the brand, the influencer, and the audience? Why is it important for brands […]

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Articles about

Insights

Financial Communication in the Digital Era

In this e-book, we present a few insights to help those who work in corporate financial communication, tackle the issues they face in this changing field.

International social media strategies

Find out how to create and implement successful global-local social media strategies.